As appeared in May, 2002 imessage published by ASI

The Next Big Thing...
Advertising Sales: Tools That Build a Competitive Advantage

Of all the ways nonprofit organizations can generate non-dues revenue, advertising sales offers the greatest potential if the right tools are in place. For many reasons, nonprofits enjoy a special status within the publishing world. Now is a better time than ever to take advantage of that status by streamlining operations, reducing costs, increasing sales, and building market share for years to come. But in order to do so, you need the right tool. SpaceMaster is that tool.

The Next Big Thing...
Advertising Sales: Tools That Build a Competitive Advantage
by: Raphael Badagliacca, SpaceMaster, Inc.

Advertising professionals within nonprofits and associations have their own unique timelines, their own agendas, even their own terminology. They need a
comprehensive product that handles their requirements, written by people who understand advertising. At the same time, they need a way to keep the overall
organization informed about what it needs to know: Who are our customers? What are they buying? How can we increase sales and bring more of that sales
revenue down to the bottom line?

Natural Niche Marketers
Over the four-year period from 1997-2000, advertising revenue in the U.S. alone continued a trend by increasing from $160 billion to $200 billion. Nonprofits
are perfectly positioned to help themselves to a bigger piece of the advertising pie for a simple reason -- niche marketing. Niche marketing is king and nonprofits own niches. But with notable exceptions, very few
thoroughly mine the advertising opportunity at their doorstep. One major reason -- they do not have the management tools that enable them to do so.
While nonprofits can increase membership, raise dues, sell more products, or sell additional booth space at a trade show, the year over year revenue growth
from these sources will, at best, be incremental. Advertising sales profitability, on the other hand, can double in a single year, if the right
tools are in place.

The Best of Both Worlds
When you bring SpaceMaster and iMIS together, you benefit from the very best of both worlds. The two products are intelligently and seamlessly linked. More
than an add-on, SpaceMaster is an extension of iMIS. How the products work together to produce a single unified solution that goes in-depth in each of its
aspects is a proven example of Advanced Solutions International's commitment to enlisting "best of breed" solutions for its customers.

For example, prospecting, an important part of increasing sales, takes place in SpaceMaster, yet a prospect that becomes a customer is automatically in iMIS, where a complete financial picture, including advertising purchases, can be generated at any moment. In this way, the customer system is not cluttered with prospects, yet all customers are instantly present. At the same time, payments made in the Accounts Receivable portion of the iMIS system for advertising invoices reflect back on the SpaceMaster order screen so that as a new order for an existing customer is contemplated, an up-to-date completely accurate view of outstanding payments appears on the same screen.

What a SpaceMaster Demo Will Show You

1. How to Streamline Operations by gaining greater control over all advertising activities, including those of outside rep organizations.

2. How to Reduce Costs by eliminating duplication of effort, by getting more results from fewer hours of work time by keeping all relevant information
up-to-date and immediately available, always only a keystroke away.

3. How to Increase Sales by making comparative history immediately available at all times, by introducing intelligent, flexible prospecting capabilities, by informing contact management with every relevant sales detail,
by bringing everything that matters together.

4. How to Increase Market Share through business analysis tools, including competitive analysis.
Streamlining Operations and Reducing Costs SpaceMaster will not dictate your workflow. It has the flexibility to complement your existing workflow, or it can help steer the redesign of your workflow into a more efficient operating model. Expense reduction can come from all areas of your operation. Depending on your vision of current and future workflow, SpaceMaster can positively impact your bottom lines in several areas, including salaries, benefits, office supplies, office furnishings, telephone, rent and much more!

Maximizing Sales
Increasing sales is a crucial issue for every publisher. In this challenging operating environment, you must know your customer and prospect better than you've ever known them before. You must also know that the appropriate sales pressure is being applied at all levels. SpaceMaster allows you to effectively track and manage the sales process and how prospects are moving through it. Every detail of the sales process and every option can be effectively managed and easily accessed by sales representatives and sales
managers Managing External Sales Organizations
Publishers who choose external rep firms need to be sure that they don't lose control of their operations, beginning with the customer database itself.

SpaceMaster provides you the luxury of maintaining close management supervision of your customers, while controlling the cost of your sales. With so many
advances in remote computing and communications software, there is no longer any reason for headquarters not to remain completely apprised of each
customer's and each sales rep's activity, so that sales expectations can be set accordingly. SpaceMaster has features that allow publishers to track sales forecasts and evaluate performance. SpaceMaster will help you analyze discounting and set limits upon it.

What SpaceMaster Does
SpaceMaster does everything you need to do to sell, close and bill issues. It manages your contracts. It understands and automatically applies all of your
rate cards. It generates automatic insertion orders. It allows you to set discounts and surcharges, bringing the price of any insertion to exactly where
it needs to be, but also creating an audit trail of discounts and surcharges always explaining how each price was reached. A single insertion can serve as
the model whereby an entire contract of insertions is entered with a few keystrokes. It calculates commissions, regardless of whether you pay your
salespeople upon order or payment. SpaceMaster has a complete credit hold system.

SpaceMaster records production details and outputs data directly to any layout system. You can attach a computerized image of an ad to any order. Materials
are tracked as new, pickup, or pickup with changes. Product categories can be enlisted so that revenue can be summed by advertising category. Automatic
insertion orders and contracts can be generated.
SpaceMaster produces dozens of reports, including financial, production, contact, performance, commission, list, mailing and others. Reports can be run
for any time period, for one or all publications or ad entities (such as Web sites), for one or all territories, for one or all reps. Consequently, activity can be reviewed and totaled by publication, by account, by territory, by rep.

SpaceMaster has natural analysis capabilities. It has screens that summarize and compare activity. It has reports that produce graphical output, compare
sales activity between periods and contrast dollars generated and ad space occupied for the same periods (so you will always know whether discounting is
on an upward or downward trend). The Comparative Analysis screen instantly shows these and other comparisons. Graphical output can be sent directly to
PowerPoint for instant presentations using live data.
How to See SpaceMaster

Call me at 973-429-1155 or send an e-mail to space@spacemaster.com and we will arrange a time convenient for you to see the product, online or in-person. We look forward to showing you how SpaceMaster can increase your profitability.